The Home of the Security Bloggers Network Home » Security Bloggers Network » Information Security Metrics: Stop Measuring Engagement and Start Measuring Invisibility Information Security Metrics: Stop Measuring Engagement and Start Measuring Invisibility One of the most effective and standard metrics companies measure their products by is user engagement. Tracking how users interact with your product is very important to understand whether the product creates real value over time. The exact definition of user engagement should be unique for each product or service; typically it revolves around a set of actions taken with the product, such as clicks, downloads, views, etc. However, security products that adopt this metric often end up optimizing their products in the wrong direction. Let’s explore why. Maximizing user engagement is one of the biggest challenges when building products. In his influential book, Hooked , Nir Eyal describes a model he built to encourage users to repeatedly engage with a product. The model describes four main steps: Trigger – create external and internal triggers to use the product Action – generate action and promise a reward Variable reward – make the reward unexpected Investment – cause users to accumulate value in the product The model is built to form habits around the product’s usage in order to make users come back to the product more often and for a longer duration of time. User engagement is typically correlated to profit generation. The more time and attention users dedicate to a product, the easier it is to convert that engagement into income. A non-security example is that advertisers recognize the value of having access to highly engaged users and are willing to pay more for advertising on platforms with high engagement. User engagement in many industries is considered the basis for growth. Highly engaged users tend to be more loyal over time, sharing and recommending the product to others. When companies seek funding, they can either show revenue or traction, indicating there is revenue in the future. Without revenue, daily and monthly active users can count as traction. However, these are vanity metrics that can be manually increased and do not necessarily predict future success. On the other hand, user engagement indicates that the users find actual value in the product, even after removing the artificial incentives they received during the marketing, sales, and onboarding processes. No Wonder Security Products Are Getting It Wrong Because user engagement is one of the most critical metrics in B2C and B2B products, and is considered one of the most reliable ways to measure whether a product is creating value, it is not surprising that Information Security product designers are aiming to build user engagement into products. However, in many cases, this is fundamentally wrong.https://securityboulevard.com/2021/02/information-security-metrics-stop-measuring-engagement-and-start-measuring-invisibility/
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However, we do expose ourselves to risk to capitalize on an opportunity. Within uncertainty lie both danger leading to loss and opportunity leading to profit. ISO 31000:2018 uses this concept to come up with a simple and profound definition of risk: “the effect of uncertainty on objectives.” In this vein, < >Strategic risk management is the effect of uncertainty on strategic goals and objectives.Operational risk management is the effect of uncertainty on operational goals and objectives.Safety risk management is the effect of uncertainty on product safety goals and objectives.The patient or healthcare worker to dangerThe company to reputational and financial dangerEU Medical Device Regulation (MDR) effective May 2021, the focus is on “benefit-risk,” which is an assessment of product performance as opportunity for patient benefit weighed against the negative risk inherent in the medical device product. The bottom line is that risk management affects decision-making, which is a critical success factor in organizational success. It boils down to the risks you want to manage using your risk management framework. The definition of risk from ISO 31000:2018 looks at both positive and negative aspects of risk. To some readers, this may be a new concept. A one-dimensional version of risk (based only on reduction and avoidance of negative risk), at best, will result in zero losses (this is the aim of safety planning). No company becomes successful by aiming for zero loss; it becomes successful by aiming for large profits and gains (this is the aim of strategic planning). That said, zero loss and zero defect is an admirable quality goal, much popularized by the quality guru, Phillip B. Crosby. A more holistic definition of risk management allows us to leverage the existing risk management framework for organizational benefit and not just prevention of loss. While strategic risk management propagates a top-down approach to risk management, product/service risk management aims for a bottom-up approach. At the product/service risk management level, the designers of products, processes, and services adopt a risk-based mindset to preemptively mitigate subsystem-specific, foreseeable risks. This results in low-risk products, processes, and services, which in turn allow greater tolerances for operational and subsequently strategic risks. Safe products and processes may encourage positive risk-taking by engendering confidence in top management, leading them to strategically leverage strengths to capitalize on business opportunities. The level(s) of risk management should be recognized as part of setting the context of risk management activities.https://www.meddeviceonline.com/doc/risk-intelligence-and-risk-based-decision-making-combining-strategic-risk-management-with-safety-risk-management-0001